November 17, 2024

Business Development – Expanding dRoW’s NEC Software Globally Client Overview: dRoW dRoW is a global leader in Contract Administration Systems, specializing in Building Information Modelling (BIM) software solutions for the engineering industry. Challenge dRoW sought to expand their NEC (New Engineering Contract) software’s market reach, focusing on high-potential regions like the UK, South Africa, and Singapore. The goal was to generate targeted, high-quality leads and boost sales for this specialized workflow management and documentation solution for construction projects. Our Approach Atreo Tech partnered with dRoW to craft a comprehensive business development strategy. We used creative and innovative methods to connect with filtered and selective leads most likely to benefit from NEC software. Our team organized a series of informative seminars, presenting NEC’s unique advantages to key decision-makers in these regions. By leveraging these seminars and outreach efforts, we generated strong organic leads, opening doors for dRoW to access new markets. Results • Expanded Market Presence: Successfully introduced dRoW’s NEC software into the UK,  South Africa, and Singapore markets. • High-Quality Leads: Our seminars generated targeted, organic leads, significantly  increasing dRoW’s customer base. • Creative Sales Strategy: dRoW benefited from our creative and tailored approach,  ensuring the right audiences were reached.   Business Development for dRoW – Expanding NEC Globally Client Overview dRoW is a global leader in engineering software solutions, specializing in workflow management and documentation systems like NEC (New Engineering Contract). Their products streamline complex construction projects, making them the go-to solution for organizations worldwide. Challenge dRoW approached Atreo Tech with a specific goal: to expand their NEC software’s reach in key international markets—namely the UK, South Africa, and Singapore. Their objective was to generate highly targeted leads with genuine interest in NEC, but the challenge was finding the right audience in diverse regions. Our Solution Atreo Tech embraced the challenge with a unique blend of creativity and strategy. We didn’t just rely on traditional outreach methods. Instead, we adopted a tailored approach, organizing a series of informative seminars and workshops that positioned dRoW as thought leaders in the construction and engineering sectors. By diving into each market’s unique needs, we identified niche segments most likely to benefit from NEC’s capabilities. We reached out with compelling, targeted content that spoke directly to the challenges these markets were facing. Creative Campaign Highlights 1. Seminar Series: We organized multiple high-impact seminars focused on NEC’s transformative capabilities, inviting key decision-makers to learn more. These events didn’t just provide information—they engaged the audience, creating organic interest and sparking valuable conversations.  2. Selective Outreach: Using data-driven tactics, we handpicked leads from relevant sectors and geographies, ensuring we approached the right people. 3. Localized Content: We crafted region-specific marketing campaigns to address local challenges, resonating with prospects in each target country. Results Through our strategic efforts, dRoW successfully entered all three markets, generating a strong pipeline of leads with high conversion potential. These targeted efforts led to enhanced brand recognition and positioned dRoW as a major player in the NEC software space.

Powering Communication with dRoW talk About dRoW dRoW is an international company with offices in the UK and Hong Kong, specializing in customizable contract management systems. With 30 years of industry experience, they support thousands of users worldwide with cutting-edge, cloud-based tools that streamline project workflows. The Challenge dRoW wanted a game-changer—a communication platform called dRoW talk—to make project collaboration smoother and more efficient for their users. They needed it to integrate seamlessly into their existing systems, with features that would make communication easy and efficient, even for large, complex projects. Our Approach Atreo Tech’s consultative approach was key to success. We didn’t just build the app; we sat down with dRoW, dissected their goals, and worked out what was truly needed. From there, our team broke down the features step by step, making sure everything was optimized for real-world use. Key Features The Outcome?  A sleek, powerful tool that dRoW clients love! dRoW talk became a staple in their project management suite, making communication easy, efficient, and fun for teams around the globe. Thanks to our thorough planning and collaboration, we delivered exactly what they needed—and more. Elevating Communication with dRoW talk Client Overview dRoW is a dynamic international company with offices in the United Kingdom and Hong Kong SAR. Specializing in creating customizable Contract Administration Systems, Common Data Environments (CDEs), and electronic Document Management Systems, dRoW helps clients across various industries manage their projects effortlessly. The Challenge dRoW approached Atreo Tech with a vision: they needed to launch an innovative communication tool—dRoW talk—to enhance collaboration and streamline project management for their users worldwide. The challenge lay in creating a product that not only integrated seamlessly with dRoW’s existing services but also offered unique features tailored to the specific needs of project managers, contractors, and engineers working on large-scale projects. Our Approach Atreo Tech’s collaborative consulting process played a crucial role in this project. From the outset, we sat down with dRoW’s key stakeholders to understand their vision in detail. Our team of experts broke down the essential features step-by-step to determine what could be optimized for performance and user experience, as well as what needed to be refined or eliminated altogether.  Breakdown of Key Features Real-Time Messaging & File Sharing One of the foundational requirements was the ability for users to communicate in real time, while simultaneously sharing files critical to project development. We developed a messaging system that could handle large file transfers without compromising speed, integrated seamlessly within the larger dRoW system. Task Assignment & Progress Tracking A distinctive feature of dRoW talk is its ability to assign tasks directly within the chat interface. Project managers can create, assign, and track tasks, all while maintaining communication with their teams. Our team designed a custom interface that visually simplifies task management, making it easier for users to monitor project timelines and individual responsibilities. Integrated Notifications & Alerts We enhanced communication flow by integrating alerts directly into the messaging system. Users receive notifications about project updates, document revisions, or critical milestones, keeping everyone aligned without needing to switch between platforms. Cloud-based Collaboration Ensuring the app worked effortlessly across various devices and locations was vital for dRoW’s clients, many of whom manage international projects. Our cloud-based architecture allowed for smooth transitions between devices, ensuring users could remain connected regardless of location or hardware. User-Centric Design The Atreo Tech team focused on crafting a user-centric design, allowing easy adoption by both tech-savvy and less tech-experienced users. We provided customization options so that each user could adjust the interface to their specific project needs, making the app both powerful and flexible. The Result Through close collaboration and a tailored development approach, we delivered a communication tool that exceeded expectations. dRoW talk became a key feature of dRoW’s suite, praised for its seamless integration with their existing platforms and its robust, easy-to-use features. The feedback from dRoW’s clients has been overwhelmingly positive, with users highlighting the system’s efficiency in streamlining communication and improving project management workflows.  Streamlining Communication with dRoW Talk Client Overview dRoW, an international company with offices in the UK and Hong Kong, specializes in custom Contract Administration Systems and integrated Common Data Environments (CDE). With over 30 years of engineering experience, they’ve served 32,000 users and managed 650,000 workflows across various global projects. Project Overview dRoW needed a mobile app, dRoW Talk, to improve project communication and task management for teams working both remotely and on-site. They approached Atreo Tech to develop this solution, with a focus on real-time updates and user-friendly features. Our Approach Atreo Tech began by conducting consulting workshops with dRoW’s team to fully understand their needs and long-term vision. These sessions helped identify which features were essential and allowed us to fine-tune the development process, ensuring a smooth and efficient build. Key Features Solution Delivered dRoW Talk transformed how teams collaborated by centralizing communication, improving accountability, and streamlining workflow management. The app’s seamless integration with dRoW’s existing systems further boosted productivity and project oversight. Results Through close collaboration and consulting, Atreo Tech helped dRoW launch dRoW Talk—an efficient, feature-rich app that improved team communication, task management, and project monitoring. Our expertise and tailored approach delivered a solution that exceeded dRoW’s expectations.