Business Development – Expanding dRoW’s NEC Software Globally
Client Overview: dRoW
dRoW is a global leader in Contract Administration Systems, specializing in Building Information Modelling (BIM) software solutions for the engineering industry.
Challenge
dRoW sought to expand their NEC (New Engineering Contract) software’s market reach, focusing on high-potential regions like the UK, South Africa, and Singapore. The goal was to generate targeted, high-quality leads and boost sales for this specialized workflow management and documentation solution for construction projects.
Our Approach
Atreo Tech partnered with dRoW to craft a comprehensive business development strategy. We used creative and innovative methods to connect with filtered and selective leads most likely to benefit from NEC software. Our team organized a series of informative seminars, presenting NEC’s unique advantages to key decision-makers in these regions. By leveraging these seminars and outreach efforts, we generated strong organic leads, opening doors for dRoW to access new markets.
Results
• Expanded Market Presence: Successfully introduced dRoW’s NEC software into the UK, South Africa, and Singapore markets.
• High-Quality Leads: Our seminars generated targeted, organic leads, significantly increasing dRoW’s customer base.
• Creative Sales Strategy: dRoW benefited from our creative and tailored approach, ensuring the right audiences were reached.
Business Development for dRoW – Expanding NEC Globally
Client Overview
dRoW is a global leader in engineering software solutions, specializing in workflow management and documentation systems like NEC (New Engineering Contract). Their products streamline complex construction projects, making them the go-to solution for organizations worldwide.
Challenge
dRoW approached Atreo Tech with a specific goal: to expand their NEC software’s reach in key international markets—namely the UK, South Africa, and Singapore. Their objective was to generate highly targeted leads with genuine interest in NEC, but the challenge was finding the right audience in diverse regions.
Our Solution
Atreo Tech embraced the challenge with a unique blend of creativity and strategy. We didn’t just rely on traditional outreach methods. Instead, we adopted a tailored approach, organizing a series of informative seminars and workshops that positioned dRoW as thought leaders in the construction and engineering sectors.
By diving into each market’s unique needs, we identified niche segments most likely to benefit from NEC’s capabilities. We reached out with compelling, targeted content that spoke directly to the challenges these markets were facing.
Creative Campaign Highlights
1. Seminar Series: We organized multiple high-impact seminars focused on NEC’s transformative capabilities, inviting key decision-makers to learn more. These events didn’t just provide information—they engaged the audience, creating organic interest and sparking valuable conversations.
2. Selective Outreach: Using data-driven tactics, we handpicked leads from relevant sectors and geographies, ensuring we approached the right people.
3. Localized Content: We crafted region-specific marketing campaigns to address local challenges, resonating with prospects in each target country.
Results
Through our strategic efforts, dRoW successfully entered all three markets, generating a strong pipeline of leads with high conversion potential. These targeted efforts led to enhanced brand recognition and positioned dRoW as a major player in the NEC software space.
